Gilles Sander

The author of the image of Onion ("onion", subsequently the famous and enduring style of layering) in clothes, the author of an extremely purist style for business women ...

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The Queen of Cashmere, so nicknamed for the love of expensive materials - all this is Gilles Sander ...
As well asKarl Lagerfeld andJoop! the brand Jil sander considered the most successful in German fashion. After some absence, the creative director returned to the Fashion House she founded in 1968. And now, for the second year in a row, Gilles Sander (Zander) presents his own collections on world catwalks, including at Fashion Week in Milan.
A simple color palette, puristic and at the same time complicated cut, new silhouettes and details - the queen of minimalism knows her job perfectly. "Beautiful, modern, intelligent, stylish and attractive, full of strength and creative energy" - this is the type of woman Gilles Sander.
The latest collection - Spring / Summer 2014 is filled with bright and joyful colors, nevertheless it is still laconic and simple in style. But at the first glance at the products Gilles Sander, it becomes clear that this simplicity is only apparent, that behind the laconicism of the cut is hidden a lot of painstaking and complex work on the design of patterns and calculation of the necessary proportions.
Simplicity and conciseness Jil sander can be seen in accessories, and in hairstyles and make-up models.The lack of jewelry emphasizes a focus on a specific target audience of a business urban woman.

1943 A future world-famous designer was born in Germany, in the town of Wesselburen. 1968 The first Jil Sander boutique opens. 1969 Founded marketing company Jil Sander Moden. 1979 Introduces the first JilS ander fashion collection. The new Jil Sander Cosmetics line is founded. 1982 A new Onion style is created, which has become widespread throughout the world and is still very popular today. 1985 Gilles Sander first presents his collection outside the homeland - in Milan. 1989 The campaign begins to spread its influence to the countries of Asia and North America (one of the first in the world). Shops open in Tokyo, Hong Kong. 1993 Inauguration of the first Jil Sander boutique in Paris. 1997 The first collection of male models is created. 2000-2003 and 2004 Gilles Sander leaves his post at Jil Sander Fashion House. 2005 Her place is taken by the famous Belgian designer Raf Simons (currently - creative director of Dior Fashion House). Already in 2007, he was recognized as one of the best contemporary designers. 2012 Gilles Sander returns to his Fashion House and re-proclaims the principle: “Better less, better.”

In the slide show: JIL SANDER, models from the latest collections
Photo: Dop Images; catwalkpix.com.
Material prepared by Elena Karpova

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