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On May 19, 2015, a press conference was held in Moscow to complete the donor marathon “70 Years of Victory”, at which LG Electronics and other project partners shared details with reporters.
This is the fourth donor marathon held in support of the Development Program for Mass Voluntary Blood Donation of the Ministry of Health of the Russian Federation and the FMBA of Russia at the initiative of LG. The marathon was held from April 10 to 28, 2015, started on Poklonnaya Hill in Moscow and continued through the Hero Cities and Cities of Military Glory (Smolensk, St. Petersburg, Voronezh, Rostov-on-Don, Volgograd).
The length of the route was 5,500 km. In all 5 cities, Donor Days were held, attended by 730 people - employees of LG and other companies, volunteers, students and local residents.
Social initiatives were continued with lectures on the importance of corporate volunteering for 960 local university students. Tatyana Shakhnes, PR Director of LG in Russia, a member of the Coordination Center for Donation at the RF OP, as well as representatives of partner companies addressed the young people.
It is important to note that the project started on the eve of National Donor Day (April 20) and was dedicated to the enormous contribution of donors, whose civic feat helped bring Victory closer: during the years of World War II, 5.5 million people donated more than 1,700,000 liters of blood!
The Marathon of Good Deeds has become an essential component of the new platform of the LG. Caring for Everyone brand.
The donor marathon "70 Years of Victory" was developed with the aim of promoting the important topic of social responsibility of business and the unification of the largest companies not only to achieve a commercial result, but primarily to realize good deeds and a noble mission.
The Donor Marathon “70 Years of Victory” logically continues a number of such important projects as the “Air Marathon of Goodness”, which became LG’s first social initiative, the ship “Technology of Goodness”, “Train of Innovations and Good Deeds”, during which the Ministry of Health of the Russian Federation and The FMBA of Russia at the initiative of LG organized donor actions.
Since joining the Program for the Development of Mass Voluntary Blood Donation and its Components in Russia since 2009, when LG Electronics became the first business community partner of the Ministry of Health of the Russian Federation and the FMBA of Russia, 74 Donor Days have already been held in 27 cities, where lectures were held on the importance of corporate volunteering.
Photo: PR
Material prepared by Anna Soboleva
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